Design that doesn't just look good — it converts
We create intuitive, beautiful digital experiences backed by user research, usability testing, and conversion psychology. Every pixel designed with purpose — to guide users toward the outcome your business needs.
Most digital products fail because of design — not technology
You can have the most technically sophisticated product in the world, and it will still fail if users can't figure out how to use it. 88% of users who have a bad experience on a website won't return. Every confusing button, every slow-loading screen, every unclear call-to-action is costing you money.
Great UI/UX design is the difference between a product your users love and one they abandon. We design experiences that guide users effortlessly from first touch to conversion — whether that's booking a consultation, completing a purchase, or adopting a new enterprise system.
Our design process is grounded in user research and usability testing, not just aesthetic preference. We understand your users, their mental models, their pain points, and their devices — then design specifically for them.
Everything you need, nothing you don't
Every capability is purpose-built to deliver measurable results for your business.
User Research
Qualitative interviews, user surveys, contextual observation, competitor UX analysis, and heuristic evaluation to deeply understand who you're designing for and what they need.
Information Architecture
Site maps, user flow diagrams, and navigation architecture that organize your content and features in a way that matches how users think — not how your company is organized.
Wireframing
Low and mid-fidelity wireframes that establish structure, hierarchy, and user flow before any visual design begins. Faster, cheaper iteration at the ideation stage.
High-Fidelity UI Design
Pixel-perfect interface designs in Figma with precise typography, color, spacing, and visual hierarchy. Animations and micro-interaction specifications included.
Design Systems
A reusable component library — buttons, forms, cards, modals, navigation patterns — with usage documentation. Ensures consistency across your entire product and speeds up development.
Interactive Prototyping
Clickable Figma prototypes that simulate the real product experience — used for user testing, stakeholder presentations, and developer reference before a single line of code is written.
Usability Testing
Structured usability tests with real users from your target audience. We identify exactly where users get confused, drop off, or struggle — and fix it before development begins.
Accessibility (WCAG 2.1)
Designs that meet WCAG 2.1 AA standards — color contrast ratios, keyboard navigation, screen reader compatibility, and inclusive design patterns for users with disabilities.
Conversion Rate Optimization
Landing page design, CTA hierarchy, form design, and user journey optimization guided by conversion psychology — every design decision tied to a business outcome.
What you receive at delivery
Everything documented, packaged, and handed over — no ambiguity.
User Research Report
Documented personas, user journey maps, and research insights.
Wireframes
Complete low-fidelity wireframes for every screen in Figma.
UI Design Files
Full high-fidelity Figma file with all screens and components.
Design System
Component library with usage guidelines and design tokens.
Interactive Prototype
Clickable prototype for all key user flows.
Asset Export
All icons, illustrations, and images exported and ready for devs.
Design Specifications
Spacing, typography, color tokens, and interaction specs.
Dev Handoff
Figma Dev Mode configuration for seamless developer handoff.
Our delivery process
Structured phases with clear deliverables — no surprises, full transparency.
Discovery & Research
Understand your users, business objectives, and competitive landscape.
Activities & deliverables
Built with best-in-class tools
Enterprise-grade technologies — selected for reliability, performance, and long-term maintainability.
Packages & Pricing
Transparent starting prices. Final quotes based on your exact requirements.
Design Audit + Refresh
Audit your existing product and redesign the highest-impact screens.
Full Product Design
End-to-end UX/UI design for a new product or complete redesign.
Design System
Comprehensive design system for teams with multiple products or a large codebase.
Real-world use cases
How businesses across Africa use this service to drive results.
A FinTech startup had a functional money transfer app but users were dropping off at the transfer screen — 65% abandonment rate due to confusing UX.
Conducted usability testing to identify friction points, then redesigned the transfer flow — simplified to 3 steps from 7, clearer fee display, confirmation pattern, and progress indicators.
An enterprise software company had a powerful ERP but low adoption — employees avoided the system because it was confusing, leading to continued manual processes.
Redesigned the entire ERP UI with role-based dashboards, simplified navigation, contextual help tooltips, and a streamlined onboarding flow for new users.
A hospital's patient appointment booking web page had a 78% drop-off rate — patients were giving up before completing bookings.
User-tested the existing flow, identified 12 friction points, then redesigned the booking experience as a guided 4-step form with clear progress, inline validation, and mobile optimization.
An online retailer had products and traffic but a 4% conversion rate — well below industry average of 8—12% for their category.
Redesigned the product pages, cart experience, and checkout flow using conversion psychology principles — social proof placement, scarcity indicators, simplified checkout, and trust signals.
Why businesses choose GLX Systems
Frequently Asked Questions
Everything you need to know before we start.
Ready to get started?
Book a free consultation and let's discuss exactly what you need built — no obligation.